One pipeline. Twelve platforms.
Zero duplicate purchases.

Your pixel fires in the browser. TrackLayer fires from the server. We reconcile them with the same event_id so Meta, GA4, TikTok, and 9 more attribute the purchase once. You stop losing 30% of conversions to ad blockers, iOS 17, and Chrome's third-party cookie retirement.

§ 01

The pipeline.

ingest median 42ms · p95 127ms · EU-WEST-1 · dedup window 24h

BEFORE · CLIENT-ONLY PIXEL

30% of your conversions evaporate.

→ Ad blockers strip the pixel on ~18% of sessions
→ iOS 17 expires first-party cookies in 7 days
→ Safari ITP clamps down on fbp / fbc
→ No server proof when Meta's pixel times out
→ Every platform sees a different number

AFTER · SERVER-SIDE + DEDUPLICATION

Every event counted. Once. On every platform.

→ Webhook-first ingest — runs even with pixel blocked
→ Server captures hashed email + phone + external_id
→ Dedup key merges pixel + server before Meta sees both
→ Retries on 5xx · DLQ on permanent failure
→ All platforms agree on the number · finally

§ 02

One script. Every platform.

1. install · ~30 seconds

▸ curl -fsSL tracklayer.io/install | sh

detecting platform...

detected shopify · v2.3.1

installing app → glass-house.myshopify.com

✓ installed · pixel bound to 32 canonical events

2. connect · paste-a-token

▸ tl connect meta --token EAAx...

✓ meta · pixel 123456789 · EMQ score 8.9

▸ tl connect ga4 --id G-XXX

✓ ga4 · measurement protocol ready

▸ tl connect tiktok --pixel CXYZ...

✓ tiktok · event_source web

§ 03

Edge compute

Cloudflare Workers — 300+ points of presence. 42ms median from anywhere.

§ 04

Idempotent dedup

SHA-256 of event_id + merchant. Duplicate requests within 24h are dropped silently.

§ 05

Retries + DLQ

Exponential backoff on 5xx. Dead-letter queue for 4xx. Replay from dashboard.

§ 06

PII hashing

Email + phone SHA-256 at the edge. Raw PII never hits our storage.

§ 07

One pipeline. Twelve platforms.Zero duplicate purchases.