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§ 00 · PRODUCT · EVENT INTELLIGENCE

Thirty-two events. One taxonomy.
Platform-native, normalised.

We classified every e-commerce event across Meta, Google, TikTok, Klaviyo, and 8 more. When your pixel fires add_to_cart, we translate it to AddToCart for Meta, add_to_cart for GA4, and AddToCart for TikTok — with the right parameter names on each side.

§ 01

The canonical taxonomy.

8 CATEGORIES · 32 EVENTS
§01 Discovery4
Top of funnel · 4 events
→page_view
→view_item
→view_item_list
→search
§02 Consideration5
Mid funnel · 5 events
→select_item
→add_to_cart
→remove_from_cart
→view_cart
→add_to_wishlist
§03 Checkout4
Conversion path · 4 events
→begin_checkout
→add_shipping_info
→add_payment_info
→purchase
§04 Post-purchase3
Revenue events · 3 events
→refund
→subscribe
→unsubscribe
§05 Account3
Identity events · 3 events
→sign_up
→login
→logout
§06 Promotions3
Paid surface · 3 events
→promo_view
→promo_click
→share
§07 Engagement6
Behavioural · 6 events
→filter_apply
→sort_apply
→video_play
→scroll_depth
→form_submit
→contact
§08 Diagnostics4
Quality signals · 4 events
→error
→exception
→timing
→generate_lead
§ 02

One event. Five platform dialects.

PLATFORMEVENT NAMEVALUE FIELDCURRENCY FIELD
Canonicalpurchasevaluecurrency
Meta CAPIPurchasevaluecurrency
GA4purchasevaluecurrency
TikTokCompletePaymentvaluecurrency
Google Adsconversionconversion_valuecurrency_code
Pinterestcheckoutvaluecurrency
One call to TrackLayer — five platform-specific payloads, parameter names translated, enums reconciled.
§ 03

200+ aliases

AddToBasket → add_to_cart. CompletedCheckout → purchase. The messy real-world names get normalised.

§ 04

Per-platform validators

Meta requires currency on purchase. GA4 doesn't. We catch missing fields before Meta rejects.

§ 05

Custom events

Your own event names supported alongside the canonical set. Auto-mapped or manually routed.

§ 06

Deprecation tracker

When Meta retires a field, we warn you 30 days out. No silent data loss.

CANONICAL EVENTS
32
ecommerce + engagement
PLATFORM DIALECTS
12
one call, all translated
ALIASES
200+
real-world naming recognised
VALIDATION ERRORS
0
pre-send
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