Product Integrations Pricing Compare Compliance SIGN IN START

§ 00 · PRICING

Three plans. Flat monthly.
No per-session fees, ever.

Pick the platforms, pick the volume, pick the retention. Upgrade or cancel in one click. If you've ever been surprised by a tracking bill, you know why this matters.

STARTER

$99/mo

up to 500K events/mo

For stores under $1M/yr that need reliable CAPI without tag manager debugging.

START STARTER →

✓Meta CAPI + GA4 + TikTok

✓Coverage matrix

✓Match-quality score

✓7-day event retention

✓Email support

SCALEMOST CHOSEN

$399/mo

up to 5M events/mo

For $5M–$50M/yr DTC brands running serious paid acquisition.

START SCALE →

✓All 12 CAPI platforms

✓Live event stream

✓Warehouse export (Snowflake/BigQuery/Postgres)

✓30-day event retention

✓Anomaly detection

✓Slack alerts

✓Priority email + chat support

UNLIMITED

$999/mo

up to ∞ events/mo

For agencies + enterprise merchants with multiple brands or custom needs.

START UNLIMITED →

✓Everything in Scale

✓Dedicated ingest region

✓Priority ingest lane

✓365-day event retention

✓Multi-store workspace

✓SOC2 + custom DPA

✓Slack + quarterly ops review

§ 01

Compare all features.

CAPABILITYSTARTERSCALEUNLIMITED

Events / month500,0005,000,000unlimited—

Platforms connected3 (Meta, GA4, TikTok)12 (all)12 (all)—

Event retention7 days30 days365 days—

Coverage matrix•••—

Match quality score•••—

Live event stream—••—

Warehouse export—••—

Anomaly detection—••—

Slack alerts—••—

Priority ingest lane——•—

Dedicated region——•—

Multi-store workspace——•—

Custom DPA / SOC2—on request•—

Supportemailemail + chatslack + QBR—

14d

refund · no questions

per-session fees

switch plan · take effect

99.99%

uptime · Q1 2026

§ 02

Pricing, candidly.

▸What happens if I exceed my event quota?

Nothing — your pipeline keeps running. We surface the overage in the dashboard and suggest an upgrade. No throttling, no surprise invoice, no 'overages' line-item. Flat means flat.

▸Can I pay yearly?

Yes, on Scale and Unlimited. Save 2 months when billed annually. Email hello@tracklayer.io to switch.

▸Does the price scale with my store?

Only when you need more events/month. Most merchants stay on Starter or Scale for years. The platform count, retention, and feature matrix is what changes — not 'per-session' or 'per-order' pricing.

▸What if I'm an agency with multiple merchants?

Unlimited includes multi-store workspace (one billing, many stores). Or take a revenue-share arrangement — email us.

▸Refunds?

14-day no-questions refund. After that, cancel anytime and we pro-rate the month. You own your data; export is always free.

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