TRACKLAYERv4.2
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§ 00 · PRODUCT · DATA QUALITY

Know your match quality score.
Not Meta's best guess — yours.

Meta reports EMQ. Google reports data health. Everyone else reports nothing. TrackLayer reports one score, derived from 10 weighted factors, stable across every platform. You see the exact fields that are dragging it down — and exactly what to fix.

YOUR SCORE · EXAMPLE
94
/ 100
7D TREND
+2.4
VS. INDUSTRY
p82
META EMQ
8.9
§ 01

Ten weighted factors.

FACTORWEIGHTSCORECOMPLETENESS
Email coverage18%98
Phone coverage14%76
External ID12%99
Deduplication12%99
FBP cookie10%94
FBC cookie10%88
Event naming8%100
Timestamp fidelity8%97
Currency code4%100
User agent4%91
Hover a factor in the dashboard to see the exact missing fields. Click to open a playbook for the fix.
§ 02

Weighted composite

Each factor contributes proportional to its impact on Meta EMQ / Google's match rate. Not uniform.

§ 03

Playbook-attached

Every low score links to a three-step fix with code snippets for your stack.

§ 04

Daily trend

Sparkline shows where you were 7 days ago. Regression alerts fire on >3pt drop.

§ 05

Industry percentile

Compare against anonymised peers in your vertical. Are you p20 or p85?

FACTORS TRACKED
10
weighted
SCORE RANGE
0-100
composite
META EMQ CORRELATION
r=0.91
validated
UPDATE CADENCE
1h
rolling 24h window
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