The Shopify app auto-detects your theme's data layer, hooks into Checkout Extensibility, and binds 32 canonical events without touching liquid. Works on every plan from Basic to Plus. Checkout Extensibility is required for Plus merchants — we handle the upgrade.
Shopify App Store → TrackLayer → Install. Only read_products, read_orders, write_customers scopes. No theme edits, no backup.
We scan your theme + checkout and map 32 canonical events to real DOM triggers. Review the detection report; override any cell.
✓ view_item ✓ add_to_cart ✓ begin_checkout ✓ purchase …28 more
Paste Meta access token, GA4 measurement ID, TikTok pixel ID. No intermediate tag manager. No server to host.
Events appear in the live stream within 5s of your first test purchase. Disable your old pixel from app settings.
Plus merchants get line-item, discount, shipping data at purchase time. No Order Status API fallback.
Runs as a sandboxed Shopify Web Pixel so it survives theme updates. Never an OS2-vs-OS1 fight.
Reads customer.accepts_marketing + customer.tags and attaches consent/segment signals to every CAPI payload.
One account, many shops. Each shop gets a distinct API key; one unified dashboard. Agency friendly.