Google's Enhanced Conversions for Leads (EC4L) + Enhanced Conversions for Web require hashed first-party data at conversion time. TrackLayer pushes to both the Google Ads API and the Measurement Protocol — with gclid, gbraid, wbraid properly captured even when Chrome strips third-party cookies.
Dashboard → Platforms → Google Ads → OAuth consent. We request adwords/conversions scope only. No access to your campaigns.
Select the action from a dropdown of your existing Google Ads conversion actions. Or create a new one — we call the GAds API to provision it.
gclid, gbraid, wbraid captured from landing URLs and cookied at the edge. Safari ITP-proof.
Typical DTC merchant sees 18–30% more attributed conversions within 14 days. Confirmed in the Google Ads diagnostics panel.
SHA-256(email) pushed alongside every conversion. Google matches against signed-in users — recovers ITP-lost attribution.
Same event flows to GA4 via MP with client_id preserved. Your GA4 property sees the same numbers as Google Ads.
90-day click ID retention. We re-capture on each visit so the attribution window is always current.
Upload CRM leads via /v1/leads. Gets matched to the original gclid + pushed to Google Ads within 1h.